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广西保险行业服务提升问题研究
引用本文:唐金成,朱佳钦. 广西保险行业服务提升问题研究[J]. 广西金融研究, 2014, 0(10): 22-28
作者姓名:唐金成  朱佳钦
作者单位:广西大学商学院,广西南宁530005
基金项目:广西保险学会2013年度研究课题《广西保险行业服务问题研究》(课题编号:2013-10)的核心内容
摘    要:规范服务是保险行业的核心价值理念之一。保险作为一种具有价值和使用价值的服务商品,其价值的实现依托于保险服务的提供。广西保险业目前处于快速发展阶段,保险行业服务模式存在诸多问题,阻碍着广西保险业的可持续发展,研究广西保险行业服务问题,具有重要理论价值和实践指导意义。本文探讨了保险服务的基本内涵,研究了广西保险行业服务体系的发展现状与存在问题,提出了完善广西保险服务制度的一系列对策和建议。

关 键 词:保险行业  保险服务  质量提升  对策

Study on Ascension of Insurance Industry Service in Guangxi
Tang Jincheng Zhu Jiaqin. Study on Ascension of Insurance Industry Service in Guangxi[J]. JOurnal of Guangxi Financial Research, 2014, 0(10): 22-28
Authors:Tang Jincheng Zhu Jiaqin
Affiliation:Tang Jincheng Zhu Jiaqin (Business School , Guangxi University, Guangxi Nanning 530005)
Abstract:Standard service is one of the core value in the insurance industry. Insurance is a service product,which has value and used value,and the realization of the value is based on the provision of insurance service. At pres-ent,the insurance industry of Guangxi is in the rising stage,the service mode of insurance has many problems,hinder-ing the further sustainable development of the insurance in Guangxi. So the study of problems of Guangxi's insurancehas important theory value and practical guiding significance. This paper discusses the basic concept,researches thepresent situation and existing problems of insurance industry service system,puts forward a series of countermeasuresand suggestions to improve Guangxi's insurance service system.
Keywords:Insurance Industry  Insurance Services  Service Enhancement  Countermeasures
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