| 基于网络时代下的银行客户细分策略探析 |
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| 引用本文： | 黄路,;何玉雪,;陈晓峰.基于网络时代下的银行客户细分策略探析[J].广西金融研究,2014(4):74-77. |
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| 作者姓名： | 黄路 ;何玉雪 ;陈晓峰 |
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| 作者单位： | [1]中国建设银行广西区分行,广西南宁530022; [2]中国保险监督管理委员会广西监管局,广西南宁530028 |
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| 摘 要： | 随着计算机及网络信息技术的发展,规模效益导致关注成本大大降低。在＂长尾理论＂越来越适用的网络时代,银行业应当重新审视过去的管理原则和方法,重新构建客户层次并采取针对性的营销措施。
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| 关 键 词： | 银行 网络 客户细分 营销策略 |
Study on the Marketing Strategy of the Classification for the Bank Customers under the Internet Age |
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| Institution: | Huang Lu, He Yuxue,Chen Xiaofeng ( 1. CCB Guangxi Branch, Nanning Guangxi 530022; 2.China Insurance Regulatory Commission Authority in Guangxi, Nanning Guangxi 530028) |
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| Abstract: | With the development of computer and network technology, the cost is greatly reduced due to economies of scale. With more application of the ＂Long Tail＂ theory, the banks should reexamine the management principles and methods, reclassify their customers and adopt different marketing strategy. |
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| Keywords: | Finance Internet Age Customer Classification Marketing Strategy |
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