The demand for distinction and the evolution of the prestige car |
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Authors: | GM Peter Swann |
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Institution: | (1) Manchester Business School, University of Manchester, Booth Street West, Manchester M15 6PB, UK (e-mail: P.Swann@fs2.mbs.ac.uk) , GB |
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Abstract: | This paper studies the demand for a distinction good – the prestige car – and examines how this demand for distinction influences
the evolution of the product. We focus on two very different sorts of distinction car: the Rolls Royce and the Ferrari. These
two examples help us to articulate two polar approaches to the demand for distinction: distinction through antiquity and distinction
through novelty. The paper sets out a model of the demand for distinction, and uses it to describe two trajectories along
which the prestige car – and the demand for it – may evolve. |
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Keywords: | : Consumption – Demand – Design – Distinction – Product evolution |
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