| 企业经营理念的战略转变——从“经营产品”到“经营企业” |
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| 引用本文： | 陈珠.企业经营理念的战略转变——从“经营产品”到“经营企业”[J].华东经济管理,2001,15(2):66-68. |
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| 作者姓名： | 陈珠 |
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| 作者单位： | 南通市中等专业学校, |
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| 摘 要： | 当今世界已进入网络时代。网络营销浮出水面,成为一个崭新的营销课题。传统营销模式的市场概念受到强烈冲击,现代企业必须走出传统营销模式。许多企业纷纷推出多方面的对策,开始逐步转向网络营销,以适应网络经济的发展需要。
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| 关 键 词： | 传统营销 冲击 网络营销 对策 |
| 文章编号： | 1007-5097(2001)02-0066-03 |
| 收稿时间： | 2001/2/15 0:00:00 |
| 修稿时间： | 2001年2月15日 |
The traditional changing and strategies of the marketing to be online |
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| CHEN Zhu.The traditional changing and strategies of the marketing to be online[J].East China Economic Management,2001,15(2):66-68. |
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| Authors: | CHEN Zhu |
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| Institution: | Nantong Middle Speciality School, Nantong 226006, China |
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| Abstract: | Now the world has been in the exciting "Network Age". The marketing online had appeared. The traditional marketing mode, which we had ever defined, has been impacted strongly. The modern enterprises, which want to be applicable with the network economy, must deal well with the traditional marketing and the online marketing. |
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| Keywords: | traditional marketing impact marketing online strategy |
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