| 基于表征视角的旅游目的地形象内涵及其建构过程解析——以丽江古城为例 |
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| 引用本文： | 刘建峰,王桂玉,张晓萍.基于表征视角的旅游目的地形象内涵及其建构过程解析——以丽江古城为例[J].旅游学刊,2009(3). |
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| 作者姓名： | 刘建峰 王桂玉 张晓萍 |
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| 作者单位： | [1]聊城大学历史文化学院旅游系,山东聊城252000 [2]云南师范大学旅游与地理科学学院,云南昆明650091 [3]云南大学工商管理与旅游管理学院,云南昆明650021 |
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| 基金项目： | 云南省教育厅科学研究“映象”舞台艺术与云南旅游目的地形象建构研究(07J50699) |
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| 摘 要： | 旅游目的地的旅游活动与其说是一系列旅游产品的组合，不如说是一个过程、一组实践。以此为基点，文章从符号表征的视角重新审视旅游目的地形象的内涵及其建构过程，解释其中所发生的意义生产、嬗变和争斗的过程，发现旅游目的地形象是一种具有社会、文化、心理3个层面的概念，并具有以下特征：群体共享性和差异性；社会根源性和规范说明性；相对稳定性和长期动态性。旅游目的地形象的建构过程本质上是符号表征功能的运作，而旅游目的地形象建构的意义就在于规范和组织旅游目的地社群和旅游者群体内的旅游活动。
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| 关 键 词： | 旅游目的地形象 符号 表征 意义 |
An Analysis of the Connotation of Tourism Destination Image and It Constructive Process Based on the Perspective of Representation |
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| LIU Jian-feng,WANG Gui-yu,ZHANG Xiao-ping.An Analysis of the Connotation of Tourism Destination Image and It Constructive Process Based on the Perspective of Representation[J].Tourism Tribune,2009(3). |
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| Authors: | LIU Jian-feng WANG Gui-yu ZHANG Xiao-ping |
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| Institution: | 1.Departement of Tourism Management;Institute of History and Culture;Liaocheng University;Liaocheng 252000;China;2. Institute of Tourism and Geographical Science;Yunnan Normal University;Kunming 650091;3.College of Tourism and Business Management;Yunnan University;Kunming 650021;China |
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| Abstract: | Tourism activities would be better regarded as a process or practice rather than a series of tourism products. From this viewpoint,the paper reexamines the connotation of tourism destination image and its constructive process from the perspective of sign representation. It is found that tourism destination image is a three-tiered concept involing society,culture and psychology with the following features:sharing in community and differentiating in sub-community,being rooted in the community and behaviorally... |
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| Keywords: | tourism destination image sign representation significance |
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