| 基于人文特性的越商研究 |
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| 引用本文： | 李生校. 基于人文特性的越商研究[J]. 商业经济与管理, 2007, 189(7): 8-12 |
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| 作者姓名： | 李生校 |
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| 作者单位： | 绍兴文理学院,经济与管理学院,浙江,绍兴,312000 |
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| 摘 要： | 越商是改革开放以后崛起的商人群体,它是浙商的重要组成部分。目前学术界对浙商的研究较为深入,但对越商的研究才刚刚开始。本文基于人文特性视角研究了越商的起源,越商的精神气质,越商的传承和越商的未来发展趋势,着重阐述了越商的精神特征。
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| 关 键 词： | 越商 精神气质 人文特性 |
| 文章编号： | 1000-2154（2007）07-0008-05 |
| 修稿时间： | 2007-06-07 |
A Study of Yue Merchants on the Basis of Humanity Characteristics |
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| LI Sheng-xiao. A Study of Yue Merchants on the Basis of Humanity Characteristics[J]. Business Economics and Administration, 2007, 189(7): 8-12 |
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| Authors: | LI Sheng-xiao |
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| Affiliation: | School of Business and Management, Shaoxing College of Arts and Sciences, Shaoxing 312000, China |
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| Abstract: | Yue merchants(Yueshang) is a rising merchant community after the reform and open policy,which is an important constituent of Zheshang.At present,the research on Zheshang is more,but the research on Yueshang is just at the beginning.From the perspective of humanities characteristics,the article discusses the origin,the spiritual temperament,inheritance and the future trend of Yueshang,emphasizing the discussion about the spiritual features. |
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| Keywords: | Yue merchants spiritual temperament humanity characteristics |
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