| 精准营销在B2C电子商务中的应用分析 |
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| 引用本文： | 王国英. 精准营销在B2C电子商务中的应用分析[J]. 北京市经济管理干部学院学报, 2014, 0(2): 33-37 |
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| 作者姓名： | 王国英 |
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| 作者单位： | [1]广州华坊洲木业(集团)有限公司,广东广州511440; [2]惠州经济职业技术学院,广东惠州516057 |
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| 摘 要： | B2C电子商务是消费者与企业利用互联网直接开展交易的一种商业模式,电子商务的蓬勃发展对传统的经营模式形成了巨大挑战,本文主要分析了精准营销在B2C电子商务中的应用现状,探讨了如何利用电子商务提升企业精准营销的效率。
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| 关 键 词： | 精准营销 BC电子商务 应用分析 |
The analysis on the application of precision marketing in B2C e-commerce |
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| WANG Guo-ying. The analysis on the application of precision marketing in B2C e-commerce[J]. Journal of Beijing Institute of Economic Management, 2014, 0(2): 33-37 |
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| Authors: | WANG Guo-ying |
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| Affiliation: | WANG Guo-ying (Guangzhou Huafangzhou Wood ( Group ) Co., Ltd., Guangzhou Guangdong 511440, China; Huizhou Economics and Polytechnic College, Huizhou Guangdong 516057, China) |
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| Abstract: | B2C is one kind of the e-commerce business models that the commercial activities between consumers and businesses carried out directly by Internet. At present, the number and scale of China＇s B2C e-commerce have gained significant development, and it made a big challenge to the traditional business models. This article analyzed the precision marketing application conditions and approaches in B2C e-commerce, and put forward some suggestions for improving the efficiency of precision marketing. |
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| Keywords: | precision marketing B2C e-commerce application |
| 本文献已被 CNKI 维普 等数据库收录！ |
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