| 上海邮轮旅游的市场开发研究 |
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| 引用本文： | 叶欣梁,孙瑞红.上海邮轮旅游的市场开发研究[J].桂林旅游高等专科学校学报,2007,18(2):189-193. |
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| 作者姓名： | 叶欣梁 孙瑞红 |
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| 作者单位： | 上海工程技术大学,管理学院,上海,201600 |
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| 基金项目： | 上海市高校优秀青年教师专项基金资助项目(05XPYQ11) |
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| 摘 要： | 针对上海邮轮旅游的发展现状,从旅游者需求的角度分析在上海发展邮轮旅游、提供一种能够满足上海旅游者需求的邮轮产品的要求和途径。同时研究了上海邮轮旅游市场开发的目标定位以及有关战略,最后针对上海发展邮轮旅游的现状及具体的问题提出了未来市场发展的建议。
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| 关 键 词： | 邮轮 旅游市场 营销组合 |
| 文章编号： | 1008-6080（2007）02-0189-05 |
| 修稿时间： | 2006-10-24 |
Research on Cruise Industry Marketing of Tourism in Shanghai |
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| YE Xin-liang,SUN Rui-hong.Research on Cruise Industry Marketing of Tourism in Shanghai[J].Journal of Guilin Institute of Tourism,2007,18(2):189-193. |
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| Authors: | YE Xin-liang SUN Rui-hong |
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| Institution: | Management College, Shanghai University of Engineering Science, Shanghai 201600, China |
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| Abstract: | The article analyses the present development situation of Shanghai cruise traveling,and explains the existing problems in the development of Shanghai cruise traveling from the superiority and the inferiority angle.Then it analyses the way to develop cruise traveling in Shanghai from the angle of travelers' demand,and provides cruise product,which can meet consumers' demand.Furthermore,this article has also studied the localization of target as well as the related strategy in development of Shanghai cruise traveling market.Finally aiming at the present situations and concrete problems,the article brings out the development proposal in future market. |
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| Keywords: | cruise tourism market marketing mix |
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