当地居民对"农家乐"旅游影响的感知及态度研究——以浙江省衢州市七里乡为例

以衙州市七里乡为例，通过问卷调查，配合深度访谈，分析了当地居民对“农家乐”旅游影响的感知程度及对旅游业的态度。结果表明：居民对旅游增加农民收入、改善乡村环境、增强居民的环保意识、提升当地形象有显著感知。居民对旅游正面影响的感知明显强于负面影响的感知。居民感知最深的是经济影响，其次才是环境和社会文化。大部分居民赞同“发展旅游利大于弊”。最后，就改善居民对旅游业的态度提了建议，以期对当地旅游发展有所裨益。

A Research on the Perception and Attitude of Local Residents to the Impact of Farmhouse Enjoyment——Take Qili Town of Quzhou City,Zhejiang Province as an Example

Taking Qili Town of Quzhou City as an example,this article has analyzed the local residents' perception of the environmental,economical and social impacts of farmhouse enjoyment and their attitudes to tourism via questionnaire survey.Results indicates that tourism has exerted conspicuous influences on improving the village environment,strengthening residents' environmental protection consciousness,increasing the farmers' income,and promoting the local image;The residents perceives more positive impacts of tourism than its negative ones;And tourism influenced local economy stronger than its environment and social culture.Finally,the article puts forward some suggestions to improve the farmers' attitude toward tourism in the hope of benefiting the development of local tourism.