| 营销渠道理论前沿与渠道管理新发展 |
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| 引用本文： | 王朝辉. 营销渠道理论前沿与渠道管理新发展[J]. 中央财经大学学报, 2003, 0(8): 64-68 |
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| 作者姓名： | 王朝辉 |
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| 作者单位： | 广东商学院，广州510320 |
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| 摘 要： | 本对国内外有关营销渠道理论研究论进行了分析和综述，详细论述了当前营销渠道管理发展的现状和趋势，并提出一些关于加强我国渠道管理的建议。
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| 关 键 词： | 营销 营销渠道理论 渠道管理 |
| 文章编号： | 1000-1549(2003)08-0064-05 |
Forward Positions of Marketing Channel Theory and Trends of Distribution Channel Management |
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| WANG Zhao-hui. Forward Positions of Marketing Channel Theory and Trends of Distribution Channel Management[J]. Journal of Central University of Finance & Economics, 2003, 0(8): 64-68 |
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| Authors: | WANG Zhao-hui |
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| Affiliation: | WANG Zhao-hui |
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| Abstract: | In this paper,the articles on domestic and foreign study in marketing channel are examined and evaluated ,and it gives a review on the present changes and trends of management practices .Finally the paper also puts forward some possible practical suggestions for Chinese enterprises . |
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| Keywords: | Marketing Marketing channel Distribution channel management |
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