Affiliation: | a John Molson School of Business, Concordia University, 1455 de Maisonneuve West, Montreal, Que., Canada H3G 1M8 b Department of Marketing, John Molson School of Business, Concordia University, 1455 de Maisonneuve West, Montreal, Que., Canada H3G 1M8 c Adelaide Graduate School of Business, University of Adelaide, Adelaide 5005, Australia d University of Quebec in Montreal, School of Business and Management, C.P. 6192 Succ.Centre-Ville, Montreal, Que., Canada H3C 4R2 |