| 年龄视角下的家居服产品消费特征调查 |
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| 引用本文： | 雷达.年龄视角下的家居服产品消费特征调查[J].江苏商论,2012(1):21-23. |
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| 作者姓名： | 雷达 |
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| 作者单位： | 重庆广播电视大学;重庆工商职业学院 |
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| 基金项目： | 中国市场学会“十一五”规划课题“高职市场营销专业应用型人才培养模式课程体系的构建”(课题号:BJB060049-CMC029) |
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| 摘 要： | 采用随机抽样的方法,对家居服消费者进行问卷调查。从消费者年龄的角度,对家居服产品的消费特征(年龄与产品购买考虑因素、年龄与产品购买时段、年龄与产品购买场所)进行研究。提出相关营销策略,以期最大限度地满足不同年龄顾客的特定需求,为家居服企业、商家的战略决策提供市场分析与参考。
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| 关 键 词： | 家居服 消费特征 年龄视角 营销策略 |
Special Survey Reveals that Consumption of Home Wears Has A Lot To Do With Age |
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| Lei da.Special Survey Reveals that Consumption of Home Wears Has A Lot To Do With Age[J].Jiangsu Commercial Forum,2012(1):21-23. |
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| Authors: | Lei da |
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| Institution: | Lei da(Chongqing Technology and Business Institute,Chongqing Broadcasting and Television University) |
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| Abstract: | Having picked out specific consumers of home wears randomly,this article specifies their behavioral attributes in terms of dissimilar ages and discovers that age has a lot to do with when to buy,where to buy and whether to buy a certain product.Hence,it is advisory for the enterprises in the field of home wears to define their marketing strategies correctly to satisfy varied needs of customers of all ages. |
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| Keywords: | home wears consumption characteristics from the perspective of age marketing strategies |
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