| Abstract: | The study examined non‐travel by Hong Kong residents. Cluster analysis was used to segment the non‐travelling population into five groups. Overall, two‐thirds of non‐travellers indicated that taking a pleasure trip each year is unimportant to them. Yet, when asked to identify barriers to travel, lack of interest is cited rarely. Instead, intrapersonal barriers were identified as the most critical barriers by elderly singles and couples with low incomes. Affordability, work and family commitments were identified by all other groups. Non‐travellers simply do not have the travel bug and often have to rely on socially acceptable barriers to rationalise their lack of interest. Copyright © 2009 John Wiley & Sons, Ltd. |
