Quality of visitor attractions,satisfaction, benefits and behavioural intentions of visitors: verification of a model |
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Authors: | Marek M. Nowacki |
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Abstract: | This study is an attempt to verify a model of relations between motivation, quality of product of attraction, benefits, satisfaction and behavioural intentions of visiting people. The data for the analysis were collected from 1770 visitors in four tourist attractions of the Wielkopolska and Kujawy regions. It was noted that the effect of performance of service provider on behavioural intentions takes the route through benefits gained by the visitors. Benefits have a stronger total effect on behavioural intentions than visitors' satisfaction. Copyright © 2008 John Wiley & Sons, Ltd. |
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Keywords: | tourist attractions quality satisfaction benefits behavioural intentions structural equation modelling |
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