| Abstract: | This mixed‐methods study assessed the relationship between organizational culture type and continuous knowledge management initiatives in a prominent global company in the transportation industry. The two‐part sequential phase of grounded theory included triangulation through collection and analysis of quantitative data from a questionnaire followed by collection and analysis of qualitative data from interviews, observations, and documents. The theory emerged from the findings, and the results of this research study revealed the importance for leaders of assessing their organizational culture type as it relates to continuous knowledge management initiatives. Research indicates that it is imperative for leaders to understand organizational culture types for long‐term success to occur. By generating the right organizational culture and continuous knowledge management initiatives, leaders will enhance value and help increase an organization's competitive advantage. |
