叶海峰 新箱包上的老皮匠

<正>叶海峰似乎并不想把麦包包单纯当作一家互联网企业来看待,而是更希望把它打造成一家箱包皮具品牌公司,互联网只是销售手段。他学习阿里巴巴的习惯给自己起了个花名"大海",不过老朋友还是称呼他"老皮匠";他不允许任何人窥探他的内

Ye Haifeng: the Old Artisan for Fashion Handbags

He chooses his Internet nickname "the Sea" just as many fellows in alibaba.com do, but his old friends still call him "the old artisan"; Ten years ago, he was an ordinary OEM factory director in Jiaxing, Zhejiang Province; Ten years from then, Mbaobao (www.mbaobao. com), the leading B2C handbag company under his leadership, makes a striking scene in the electronic business with its tenfold growth each year; He is usually quiet, but his eyes sparkle when speaking of the handbags, "we are going to change the landscape of the handbag industry in China." He is Ye Haifeng, President and CEO of Mbaobao. While Mbaobao is enjoying fast development, it needs more internal management system. Ye Haifeng didn’t choose to promote the handbags with cheap human resources, but introduced informationized system.. "An excellent company is always open-minded. Everybody knows too well that he should do something. The important thing is the executive ability and the corporate culture. They are the last weapon to take." Says Ye Haifeng,"Mbaobao has no interest in other business fields and will not expand the battlefield. However, in the handbag industry, we won’t allow anybody else to touch our cheese." Ye Haifeng believes that Mbaobao will become a profit-making electronic company in the future.