Demand for sex-oriented cable TV in the USA : Community acceptance and obscenity law |
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| Authors: | Michael O Wirth Thomas F Baldwin Jayne Zenaty |
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| Institution: | 1. Michael Wirth is Associate Professor in the Department of Mass Communications, University of Denver, University Park, Denver, CO 80208, USA (Tel: 303 753-2166);7. Thomas Baldwin is Professor in the Department of Telecommunication, Michigan State University, East Lansing, MI 48824, USA;71. Jayne Zenaty is Manager, Media Research, Leo Burnett Co, Prudential Plaza, Chicago, IL 60601, USA |
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| Abstract: | This pooled cross-sectional/time series analysis focuses on individual consumer demand for sex-oriented pay cable programming using data obtained from Coaxial Cable in Columbus, OH. The results suggest that adult movies garnered more demand from pay-per-view subscribers than any other type of programme offered, indicating that sex- oriented cable movies has achieved a reasonable degree of community acceptance. These results are not very encouraging for those who would like to see adult content of this type eliminated from cable television. |
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| Keywords: | Public policy Cable TV Obscenity |
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