| 2010年值得中国汽车企业关注的三大问题 |
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| 引用本文： | 曹兰. 2010年值得中国汽车企业关注的三大问题[J]. 中国对外贸易(英文版), 2010, 0(12) |
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| 作者姓名： | 曹兰 |
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| 作者单位： | 首都经济贸易大学 |
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| 摘 要： | 2009年在汽车产业调整振兴强有力的拉动下,中国超越美国市场成为全球最大的新车市场;2009年年底"哥本哈根"气候大会的落幕,人类环境保护和低碳意识再次得到提高;由于信贷货币政策对汽车市场的支撑力度有所减弱,预计2010年中国汽车市场的买方市场即将来临.在此背景下,笔者提出2010年值得中国汽车企业关注的三大问题:车市产销两旺之下如何保证质量?低碳生活面前如何开发新能源汽车?买方市场到来之前如何调整营销手段?买方市场的回归,将加剧市场的竞争,中国汽车企业如不及时调整营销观念和策略,无遗将被竞争的大潮所吞噬.
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| 关 键 词： | 汽车召回 新能源汽车 营销手段 |
The three problems which is worth concerning by China's auto enterprise in 2010 |
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| Lan Cao. The three problems which is worth concerning by China's auto enterprise in 2010[J]. China's Foreign Trade, 2010, 0(12) |
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| Authors: | Lan Cao |
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| Abstract: | Under the strong pulling from the adjustment and revitalization of the automobile industry in 2009,China surpassed the USA to become the new world's biggest auto market.At the end of 2009,along with the end of" climate conference in Copenhagen".the human consciousness of environmental protection and low carbon was enhanced again.Due to the weakening of the credit of monetary policy to support the car market,in 2010,it is imminent that China's automobile market are expected to the buyer's market.In this context,the author puts forward the three problems which is worth concerning by China's auto enterprise in 2010. |
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