Competition Between Online and Physical Stores: The Implications of Providing Product Information by Pure‐Play E‐tailer

This paper studies the competition between a single pure‐play e‐tailer and a bricks‐and‐mortar retailer, which are originally spatially differentiated. By utilizing information and communication technology, a pure‐play e‐tailer can strategically control consumers' disutility for online purchase. However, such an action may also raise consumers' motivation to visit the physical store, which causes free‐riding by the bricks‐and‐mortar retailer. We show that in the presence of a high free‐riding effect, the e‐tailer should be willing to provide information only about ‘niche’ products, which also results in improving the welfare of all members in the market. Copyright © 2011 John Wiley & Sons, Ltd.