| 国外名人广告风险规避及其启示 |
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| 引用本文： | 王荣华. 国外名人广告风险规避及其启示[J]. 安徽工业大学学报(社会科学版), 2009, 26(3): 40-41 |
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| 作者姓名： | 王荣华 |
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| 作者单位： | 福建工程学院,经济管理系,福建,福州,350108 |
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| 摘 要： | 健全的广告法规,严格的广告预审制度,名人自律和正确的自我定位,以及消费者的理性消费观,使国外名人能够成功地规避广告风险。这给予问题迭出、争议不断的我国名人广告提供了有益的启示。
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| 关 键 词： | 国外 名人广告 风险规避 启示 |
Risk Aversion of foreign Celebrity Ads and its Enlightenment |
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| WANG Rong-hua. Risk Aversion of foreign Celebrity Ads and its Enlightenment[J]. , 2009, 26(3): 40-41 |
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| Authors: | WANG Rong-hua |
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| Affiliation: | WANG Rong-hua(Department of Economy , Management,Fujian University of Technology,Fuzhou 350108,Fujian,China) |
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| Abstract: | Perfect ads law,strict ads inquiry system,celebrity's correct self-orientation and consumers' rational consuming sense are the successful risk aversion for foreign celebrity,which provides enlightenments for our celebrities' ads. |
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| Keywords: | foreign countries celebrity ads risk aversion enlightenment |
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