Two-part tariffs set by a risk-averse monopolist

This paper revisits the classical issues of two-part tariffs by considering risk aversion of a monopolistic seller. Under demand uncertainty, equilibrium unit price declines and approaches towards marginal cost as the seller becomes more risk averse. Marginal-cost pricing prevails, irrespective of the seller’s risk attitude, if clients are homogenous. Under cost uncertainty, unit price is higher than marginal cost and monotonically increases in risk aversion. The model is then extended to accommodate buyers’ risk aversion and it is found that demand uncertainty makes unit price decline in the seller’s risk aversion again but increase in buyers’ risk aversion.