Consumer observations on channel choices—Competitive strategies in Finnish grocery retailing |
| |
| Authors: | Katri Koistinen Raija Järvinen |
| |
| Institution: | 1. National Consumer Research Centre (NCRC), P. O. Box 5, 00531 Helsinki, Finland;2. Helsinki School of Economics, P. O. Box 1210, 00101 Helsinki, Finland;1. Division of Infectious Diseases, Emory University School of Medicine, Atlanta, GA 30322, USA;1. Nuffield Laboratory of Ophthalmology, Department of Clinical Neurosciences, University of Oxford, Oxford OX3 9DU, UK;2. Oxford University Eye Hospital, Oxford, UK;3. Moorfields Eye Hospital NHS Foundation Trust, London, UK;1. Biomedical Research Building, Institute of Neuroscience and Newcastle University Institute for Ageing, Newcastle University, Newcastle upon Tyne NE4 5PL, UK;2. Department of Psychiatry, University of Cambridge, Cambridge, UK;1. The Partnership for Maternal, Newborn & Child Health, World Health Organization, CH 1211 Geneva 27, Switzerland;2. World Bank Group, Washington, DC, USA;3. Save the Children Japan, Tokyo, Japan;4. World Health Organization, Geneva, Switzerland;5. House of Councillors, Tokyo, Japan;1. Aoyama Gakuin University, Japan;2. University of California Hastings College of the Law, USA |
| |
| Abstract: | This article aims at providing consumers’ observations on their choices between various grocery retailing channels. The theoretical roots are based on Porter's competitive strategies and their further developed variations, but also the retailing research concerning competition and consumer perspective will be discussed. The results of the study confirm that consumers have one primary store, which is often a hypermarket or a supermarket. In addition, they prefer to shop in several supplementary stores located close to their homes. The empirical study also reveals that all retail channels have both weaknesses and strengths from the consumers’ viewpoint. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
