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The effects of national culture on market orientation: Conceptual framework and research propositions |
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| Authors: | Ahmet H Kirca S Tamer Cavusgil G Tomas M Hult |
| Institution: | 1. Department of International Business and Marketing, California State Polytechnic University, Pomona, CA 91768, United States;2. Department of Marketing, Michigan State University, N370 North Business Complex, East Lansing, MI 48824-1122, United States |
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