Exploring the determinants of the frugal shopper |
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| Authors: | Liliana L. Bove Anish Nagpal Adlai David S. Dorsett |
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| Affiliation: | 1. Alliance Manchester Business School, University of Manchester, Sackville Street Building, Sackville Street, Manchester, United Kingdom;2. Sheffield Hallam University, City Campus, Howard Street, Sheffield S1 1WB, United Kingdom;3. School of Materials, University of Manchester, Sackville Street Building, Sackville Street, M1 3BB, United Kingdom |
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| Abstract: | Frugality reflects the degree to which one is both restrained in acquiring and resourceful in using products. It offers a vision of sustainable consumption slowing down the process of environmental harm. A number of antecedents to frugal shopping behaviour were investigated. Using a sample of experienced shoppers from Australia, market mavenism, shopping antipathy and age were found to be positively associated with frugality. By contrast, recreational shopping, intrinsic religiosity and social class were not significantly associated with frugality. These findings provide some insight into how frugal behaviour can be encouraged by governments and embraced by retailers. |
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