Revisiting the role of modular innovation in technological radicalness and architectural change of products: The case of Tesla X and Roomba |
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| Affiliation: | 1. University of Niš, Faculty of Electronic Engineering, Aleksandra Medvedeva 14, Niš, Serbia;2. Institute of Technical Sciences Serbian Academy of Science and Arts (SASA), Knez Mihajlova 35, 11000, Belgrade, Serbia;3. Serbian Ceramic Society, Serbia;1. Department of Mechanical and Manufacturing Engineering, Aalborg University, Fibigerstraede 16, Aalborg, DK-9220, Denmark;2. Advanced Manufacturing Research Institute, National Institute of Advanced Industrial Science and Technology (AIST), Namiki 1-2, Tsukuba, Ibaraki 305-8564, Japan;1. Eberhardt School of Business, University of the Pacific, 3601 Pacific Avenue, Stockton, CA 95211, USA;2. School of Engineering and Computer Science, University of the Pacific, 3601 Pacific Avenue, Stockton, CA 95211, USA;1. European Organization for Nuclear Research (CERN), Geneva, Switzerland;2. Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, Brazil;3. Sezione INFN di Firenze, Firenze, Italy;4. LPNHE, Université Pierre et Marie Curie, Université Paris Diderot, CNRS/IN2P3, Paris, France;5. Ecole Polytechnique Fédérale de Lausanne (EPFL), Lausanne, Switzerland;6. Cavendish Laboratory, University of Cambridge, Cambridge, United Kingdom;7. Department of Physics, University of Oxford, Oxford, United Kingdom;8. Nikhef National Institute for Subatomic Physics and VU University Amsterdam, Amsterdam, The Netherlands;9. Laboratori Nazionali dell’INFN di Frascati, Frascati, Italy;10. Syracuse University, Syracuse, NY, United States;11. School of Physics and Astronomy, University of Glasgow, Glasgow, United Kingdom;12. Physik-Institut, Universität Zürich, Zürich, Switzerland;13. Physikalisches Institut, Ruprecht-Karls-Universität Heidelberg, Heidelberg, Germany;1. Dipartimento di Ingegneria Industriale, Università degli Studi di Firenze Viale Morgagni 40, 50135 Firenze, Italy;2. Thermodynamics Laboratory, University of Liège, 4000 Liège, Belgium;1. International Business Centre, Department of Business and Management, Aalborg University, Room # 23b, Fibigerstræde 11, Aalborg 9220, Denmark;2. School of Economics, Finance and Management, University of Bristol, Office 3F3A, The Priory Road Complex, Priory Road, Clifton, BS8 1TU, Bristol, UK |
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| Abstract: | The management literature defines modular innovation as a way to make technological changes in product modules that does not necessarily change the product architecture. However, engineering science shows that new product modules not only change the product architecture, but they can also be used for technologically radical next generation products. Therefore, there seems to be a misalignment in how the role of modular innovation is seen as an innovation management phenomenon and the actual practice of product design and engineering. We revisit the role of modular innovation by combining management and engineering approaches. We demonstrate the applicability of this approach through two cases that utilize patent data of two recent technologically innovative products: Tesla's Model X and iRobot's Roomba automated vacuum cleaner. The examples show, in detail, how the changes in product modules and functions have led to broader changes at the system architecture level, leading to new functionalities. The findings contribute to the innovation management literature by identifying a more nuanced role of modular innovation by embedding it in the product architecture, thus broadening the discussion on architectural innovation and technological radicalness. |
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