Mediating effects of attitude,subjective norms and perceived behavioural control for mobile payment-based hotel reservations |
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| Affiliation: | 1. Research Scholars, Department of Management Studies, Indian Institute of Technology, Roorkee, Haridwar, Uttarakhand, India;2. Indian Institute of Technology, Roorkee, Haridwar, Uttarakhand, India;1. University of Granada, Faculty of Economics and Business Administration, Department of Marketing and Market Research, 18011 Granada, Spain;2. University of Malaga, Faculty of Economics and Business, Department of Business Management, Campus El Ejido, 29013 Malaga, Spain;3. Malagueña de Transportes (EMT), Spain;4. National Transport Association of Spain, Spain;5. University of Malaga, Spain |
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| Abstract: | The impacts of website functionality and usability on the repurchase intention of consumers have been proven by previous literature. However, these impacts, along with the wide adoption of mobile payment for hotel reservations, remain unclear. Hence, this study integrates the conceptual model of website evaluation into theory of planned behaviour (TPB) to examine theimpacts of functionality and usability towards mobile payment on the repurchase intention of consumers within a Chinese context by mainly testing the mediating effects of attitude, subjective norms and perceived behaviour control. Based on a quantitative research design, findings revealed that mediating effects exist between mobile usability and customer satisfaction. Furthermore, the mediating effect of customer satisfaction are identified within the context of mobile payment for hotel reservations. Practical implications and ideas for further research are discussed. |
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| Keywords: | Mobile payment Hotel reservation Online travel agencies Repurchase intention Mediating effects |
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