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How servant leadership and self-efficacy interact to affect service quality in the hospitality industry: A polynomial regression with response surface analysis
Institution:1. Indian Institute of Management Rohtak, Haryana, India;2. University of Missouri, Columbia, MO, USA;1. School of Tourism Management, South China Normal University, Zhongshan Road, Guangzhou, Guangdong Province 510631, China;2. College of Tourism, Huaqiao University, Chenghuabei Road, Quanzhou, Fujian Province 362021, China;3. Tourism & Hospitality Management Department, School of Management, Xiamen University, Siming Road, Xiamen, Fujian Province 361005, China
Abstract:This paper aimed to investigate how perceived servant leadership and employees' self-efficacy interact with each other to affect employees' service quality in the hospitality industry. We methodologically employed polynomial regression equation with response surface analysis. There were two studies in this paper. The data of the first study were obtained from front-line employees at a restaurant chain. A total of 673 employees provided valid data. The data of the second study were collected from front-line employees at five-star hotels. The sample consisted of 317 participants. Both studies yielded similar patterns and results. It was demonstrated that self-efficacy moderates the relationship between servant leadership and service quality, and employees' service quality was higher when both perceived level of servant leadership and self-efficacy were higher. The resulted also showed that the larger the difference between perceived level of servant leadership and self-efficacy, the higher employees' service quality.
Keywords:Servant leadership  Self-efficacy  Service quality  Polynomial regression  Response surface analysis  Chinese hospitality industry
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