Effect of CSR activities on meaningfulness,compassion, and employee engagement: A sense-making theoretical approach |
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Institution: | 1. Mehmet Akif Ersoy University, School of Tourism and Hotel Management, 15030 Burdur, Turkey;2. Ankara Hac? Bayram Veli University, Tourism Faculty, Gölbas? 06830, Ankara, Turkey |
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Abstract: | Despite growing recognition of CSR’s importance in hospitality industry, empirically-derived insight into its drivers, dynamics, and outcomes remains limited, as investigated in this study. Built on the sense-making theoretical perspective to explore the effect of CSR activities on employee engagement while examining the mediating role of meaningfulness and compassion on the relationship between CSR and employee engagement. To investigate our hypotheses, we conducted a questionnaire survey among 350 employees of selected luxury hotels in New Delhi, India. The results reveal CSR’s positive effect on employee engagement. In addition, meaningfulness and compassion partially mediate the association of CSR with employee engagement. This study identifies how CSR activities bring out a helping behavior in the form of compassionate acts, and offer meaning to employees in the hospitality context that is, otherwise, paralyzed by work-life imbalances and employee cynicism. |
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Keywords: | Corporate social responsibility Employee engagement Meaningfulness Compassion Sense-making Hotels |
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