Western guest experiences of a Pyongyang international hotel,North Korea: Satisfaction under conditions of constrained choice |
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| Institution: | 1. New Zealand Tourism Research Institute, Auckland University of Technology, Auckland, New Zealand;2. China-New Zealand Tourism Research Unit, The University of Waikato Management School, Hamilton, New Zealand;1. Jaipuria Institute of Management, Noida, India;2. Department of Management Studies, Indian Institute of Technology Roorkee, 247667, India;3. Adani Institute of Infrastructure Management, Ahmedabad, 382421, India;3. Department of Tourism Studies at Excelia Business School, La Rochelle, France |
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| Abstract: | As little is known about guest experiences when considering tourism in countries such as North Korea where there is tight governmental control of tourist activities, this paper examines guests' perceptions of a North Korean hotel. It suggests that the usual criteria of hotel evaluations do not apply due to a restricted choice set, and hence guests are more tolerant of limited choices and re-value the limitations as part of an experience creation. The paper draws on the classical economic model of “regret and rejoice” and finds that reports posted on social media support this interpretation of guest experience. The results indicate that the liminal nature of hotels discussed separately by other commentators such as Wood, Morgan and Prichard may be applicable as guests impose the context of their stay in North Korea on an interpretation of a satisfactory hotel stay. |
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| Keywords: | Western tourists Guest experience Guest perception Hotel evaluation North Korea |
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