Generating socially responsible events at ski resorts |
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| Institution: | 1. Heriot-Watt University, Edinburgh Business School, School of Social Sciences, Edinburgh, EH14 4AS, United Kingdom;2. Edinburgh Napier University, Business School, Edinburgh, EH11 4BN, United Kingdom;1. London Metropolitan University, United Kingdom;2. Texas A&M University, United States;1. Faculty of Administrative & Financial Sciences, University of Petra, Airport Rd. 317, Amman, Jordan;2. Suleman Dawood School of Business, Lahore University of Management Sciences, Lahore, Pakistan;1. Geography & Environmental Management, University of Waterloo, 200 University Avenue West, Waterloo, Ontario, Canada N2L 3G1;2. Observatori de la Sostenibilitat d’Andorra, Sant Julià de Lòria, Andorra;3. Sustainability Measuring and Modelling Lab, Universitat Politècnica de Catalunya, BarcelonaTech, Colom 1, Terrassa, Barcelona, Spain;4. MCI Tourism Business Studies, Weiherburggasse 8, 6020 Innsbruck, Austria |
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| Abstract: | This study examines how ski resorts can manage events that are sustainable, while also balancing the needs of consumers and local workers. Using a mixed-method approach, quantitative results (from 710 ski tourists) highlight the influence of community-centric Corporate Social Responsibility (CSR) and Orientation towards Sporting Events (OSE) on the involvement and satisfaction of visitors in sponsorship-linked events within Iranian ski resorts. Qualitative results (from 38 local resort workers) suggest local resort workers desire community engagement, personal well-being, and rejuvenation. The implications this has for hospitality development are discussed alongside the theoretical implications for future research exploring community-based CSR and Event Social Responsibility (ESR). |
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| Keywords: | Snowsport events Corporate social responsibility Consumer orientation Involvement Satisfaction |
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