Tour operators and performance of SME hotels: Differences between hotels in coastal and inland areas |
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| Affiliation: | 1. Ben Gurion University of the Negev, Israel;2. Virginia Tech, VA, USA;1. Isenberg School of Management, University of Massachusetts-Amherst, 90 Campus Center Way, 209A Flint Lab, Amherst, MA, 01003, United States;2. Lancaster University Management School, United Kingdom;3. Athens University of Economics and Business, Greece;1. Monash University, 26 Sir John Monash Drive, Caulfield East, VIC 3145, Australia;2. Catholic University of the Sacred Heart, Milan Largo A. Gemelli 1, 20123 Milan, Italy;3. University of Valle d’Aosta, Strada Cappuccini, 2A, 11100 Aosta, Italy;1. IULM University, Dipartimento: Economia, studi giuridici e aziendali, Via Carlo Bo, 1, I 20143 Milan, Italy;2. Kent Business School, University of Kent, Canterbury, Kent, CT2 7PE, UK;3. IULM University, Dipartimento di Marketing, comportamenti, comunicazione e consumi “Giampaolo Fabris”, Via Carlo Bo, 1, I 20143 Milan, Italy;1. Department of Financial Economics and Accounting, Faculty of Economics and Business, University of Santiago de Compostela, Av/ Burgo das Nacións s/n, 15.782, Santiago de Compostela Spain;2. University of A Coruña, Spain |
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| Abstract: | This paper studies the differences in the impact of global tour operators on the management and performance of hotels in coastal and inland areas. The empirical analysis is based on a survey conducted in 2016 on 375 Spanish SMEs operating in the hotel industry. A multi-group comparison analysis was carried out using Partial Least Squares (PLS) structural modelling. This analysis reveals that dependence on global tour operators has a direct effect on the conditions under which hotel services are provided (room rates and quotas) both in coastal and inland areas. Nevertheless, the pressure from tour operators is significantly stronger on hotel SMEs located in coastal areas, where it has a negative effect on profitability, in spite of having a positive influence on firm growth (sales and employment). |
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| Keywords: | Tour operator Global value chain SMEs Inland hotel Coastal hotel |
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