Nexus between CSR and DSIW: A PLS-SEM Approach |
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| Institution: | 1. Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan;2. Faculty of Computer Science and Information Technology, Universiti Malaysia Sarawak (UNIMAS), Kota Samarahan, Sarawak, Malaysia;1. 552 Statler Hall, School of Hotel Administration, Cornell University, Ithaca, NY 14850, United States;2. 548 Statler Hall, School of Hotel Administration, Cornell University, Ithaca, NY 14850, United States;1. William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, 4505 Maryland Parkway, Box 456023, Las Vegas, NV 89154, USA;2. Department of Hotel & Convention Management, College of Tourism & Fashion, Pai Chai University, 14 Yeon-Ja 1 Gil, Seo-gu Daejeon 302-735, South Korea;3. College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, South Korea;1. Department of Finance, Chang Jung Christian University, Tainan, Taiwan, ROC;2. Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, New Taipei City, Taiwan, ROC;3. Shinkong Insurance Co., Ltd, Tainan, Taiwan, ROC;1. William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, Las Vegas, NV 89154-6021, United States;2. Department of Hospitality and Tourism Management, Pamplin College of Business,Virginia Polytechnic Institute & State University, Blacksburg, VA 24061, United States;3. Department of Hospitality and Tourism Management, Isenberg School of Management, University of Massachusetts, Amherst, MA 01003, United States;4. Department of Global Leisure and Tourism, SunMoon University, Asan, South Korea |
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| Abstract: | Various studies have acknowledged the significance of “Corporate Social Responsibility” (CSR) for enhancing organizational performance. However, less is known about it’s micro-level impact on employees’ working behavior, including employees’ “Desire to have a Significant Impact through Work” (DSIW) in the airline industry. Therefore, this study offers a new insight by testing a proposed parallel-sequential multiple mediator conceptual model, for assessing the nexus between CSR and employees’ DSIW in the airline industry. Proposed conceptual model is adapted from John et al.’s (2019, 2017) DSIW related models, for investigating the potential sequential and parallel multiple mediation of employee engagement, organizational pride and organizational identification, in the nexus between CSR and employees’ DSIW. Further, PLS-SEM approach was employed for analyzing the data, collected from 640 respondents, working in a well-reputed airline in Malaysia. Findings confirmed a partial mediation of employee engagement, organizational pride and organizational identification, for determining the nexus between CSR and employees’ DSIW, in the airline industry. Furthermore, findings of our post-hoc analysis have also revealed that, employees working on the non-managerial positions, are more influenced by organizational policies, towards CSR related initiatives in the airline industry. However, more similar studies should be conducted to further validate these outcomes, in the other sectors (e.g. food and beverages, lodging and recreation etc.) of the hospitality industry. |
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| Keywords: | CSR DSIW Airline industry Parallel mediation Sequential mediation Parallel-sequential multiple mediator model |
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