The effect of hotel lobby design on booking intentions: An intergenerational examination |
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| Affiliation: | 1. School of Naval Architecture, Ocean & Civil Engineering, Shanghai Jiao Tong University, Shanghai 200240, China;2. Kunlun Wood Structure Technology Co. Ltd., Suzhou 215000, China;1. Hull University Business School, University of Hull, Hull HU6 7RK, UK;2. Huddersfield Business School, University of Huddersfield, Queensgate, Huddersfield, West Yorkshire, HD1 3DH, United Kingdom;3. Sheffield Hallam University, City Campus, Howard Street, Sheffield, S. Yorks S1 1WB, UK |
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| Abstract: | This paper aims to understand what elements of the hotel lobby design influence guest booking intentions. Lobbies are the first point of face-to-face communication between guests and staff upon arrival, impacting the initial guest perception of the property as well as playing an essential role in creating first impressions. Building on the Stimulus-Organism-Response framework, the study investigates preferences of millennial and non-millennial travelers towards hotel lobby design concerning style (contemporary vs. traditional) and biophilic elements (present vs. absent). This quantitative study is designed as an online, virtual, scenario-based experiment. The hypotheses were tested using MANOVA, ANOVA, and linear regression. The findings of the study reveal that the lobby interior design style has a significant impact on booking intention across different generations. Moreover, millennials are more impacted by the design style of the hotel lobby than non-millennials. Biophilic design has also been found to impact the satisfaction and emotions of guests across different generations. |
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| Keywords: | Plants in design Millennials Biophilic design Biophilia in hotels Cross-generational study |
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