Effect of monumental heritage sites on hotel room pricing |
| |
| Institution: | 1. Department of Tourism, Leisure and Hospitality Management, National Chi Nan University, No. 1, University Road, Puli, Nantou, 54561, Taiwan;2. Department of Culinary Arts and Hotel Management, HungKuang University, No. 1018, Sec. 6, Taiwan Boulevard, Shalu District, Taichung City, 43302, Taiwan;3. Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, No. 11, Yuk Choi Road, Hung Hom, Kowloon, Hong Kong Special Administrative Region;4. Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Boulevard, Orlando, Florida, 32819-9357, USA;1. Key Laboratory of Brain, Cognition and Education Sciences (South China Normal University), Ministry of Education, China;2. School of Tourism Management, South China Normal University, Guangzhou, China;3. School of Psychology, South China Normal University, Guangzhou, China;4. Foodservice and Lodging Department, Rosen College of Hospitality Management, University of Central Florida, Orlando, USA;1. Ningbo University-University of Angers Joint Institute/Sino-European Institute of Tourism and Culture, Ningbo University, Ningbo, 315201, China;2. Business School, Sichuan University, No. 29 Wangjiang Road, Chengdu, 610064, China;3. School of Business Administration, Guangdong University of Finance & Economics, Guangzhou, 510320, China;1. Tourism Management at Kharazmi University, Tehran, Iran;2. Department of Management, Marketing and Entrepreneurship, University of Canterbury, Private Bag 4800, Christchurch, 8140, New Zealand;3. Geography Research Unit, University of Oulu, Oulu, Finland;4. School of Business and Economics, Linnaeus University, Kalmar, Sweden;5. Department of Service Management and Service Studies, Lund University, Helsingborg, Sweden;6. Tourism Management in the Sustainability Research Centre, University of the Sunshine Coast, Australia;7. La Rochelle Business School, CRIIM Laboratory, 102 rue de Coureilles, 17000, La Rochelle, France;1. School of Business and Tourism Management, Yunnan University, Kunming 650091, China;2. Tourism and Social Administration College, Nanjing Xiaozhuang University, Nanjing 211171, China;3. School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA 99164-4742, USA;4. College of Tourism and Landscape Architecture, Guilin University of Technology, Guilin 541006, China;5. Department of Apparel, Events, and Hospitality Management, College of Human Sciences, Iowa State University, Ames, IA 50011-1078, USA |
| |
| Abstract: | This study measures the effect of historic monuments on hotel room pricing in Seville, Spain. A hedonic model including classic explanatory variables and the city’s heritage site was specified to explain hotel room rates. Variables related with heritage sites were determined to explain room rates and an iso-values map was obtained for the rates of a ‘standard hotel’ to show the impact of historic buildings on hotel rates. The maps display the area of influence of the heritage site. These results may be of interest to entrepreneurs, consumers, or the administration, among others, due to it permits them to determine which location maximizes rates. |
| |
| Keywords: | hedonic pricing model hotel room rates kernel density heritage site Geographical Information System |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
