How can the solo dining experience be enhanced? Focusing on perceived territoriality |
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| Institution: | 1. College of Hotel and Tourism Management, Kyung Hee University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Republic of Korea;2. Dedman School of Hospitality and Tourism Management, Florida State University, 288 Champions Way, Tallahassee, FL, 32306-2541, United States;1. School of Hospitality Management, The Pennsylvania State University, 210 Mateer Building, University Park, PA 16802-1307, USA;2. School of Hospitality Management, The Pennsylvania State University, 224 Mateer Building, University Park, PA 16802-1307, USA;3. School of Hospitality Management, The Pennsylvania State University, 211 Mateer Building, University Park, PA 16802-1307, USA;1. School of Business, Sejong University, 209, Neungdong-ro, Gunja-Dong, Gwangin-Gu, Seoul, 05006, South Korea;2. Harry F. Byrd Jr., School of Business, Shenandoah University, 1460 University Dr. Winchester, VA, 22601, United States;1. Department of Tourism, Faculty of Economics and Management, East China Normal University, 500 Dongchuan Road, Shanghai, 200241, China;2. Department of Hospitality and Tourism Management, Temple University, 1801 N. 13th Street, Philadelphia, PA, 19122, USA;1. Department of Psychology, Tsinghua University, Beijing, China;2. Department of Psychology, Soochow University, Suzhou, China |
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| Abstract: | Europe, Australia, the United States and now Asia have documented recent increases in numbers of “solo” consumptive restaurant dining behavior, representing an emerging worldwide restaurant industry trend. The study’s objectives were designed to explore unchartered solo dining research addressing perceived territoriality as a theoretical foundation for identifying potential physical and psychological boundaries applied to the solo dining context and for examining the relationships between those boundary factors, solo diners’ perceived territoriality, overall satisfaction and revisit intentions. Results showed that restaurant physical and psychological boundaries positively influenced perceived territoriality, leading to positive solo dining satisfaction and revisit intention. Further, this study revealed that solo diners’ motivations significantly moderated the effects of psychological boundaries upon their perceived territoriality. Implications and recommendations for future research are provided. |
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| Keywords: | Solo dining Perceived territoriality Restaurant physical and psychological boundaries Solo dining satisfaction Revisit intentions |
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