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吴伯超和他的仙踪林
引用本文:雨沫.吴伯超和他的仙踪林[J].中国市场,2011(38):44-45.
作者姓名:雨沫
摘    要:<正>他是一名退伍军人,他将卖红茶作为自己一生的事业,他让一杯小小的红茶有了大大的学问,他创办了全球最大的泡沫红茶品牌——仙踪林。台湾的特色饮品"珍珠奶茶",在大陆可谓是家喻户晓。珍珠奶茶具有奶茶的香浓口感和粉圆的嚼劲,一经推

关 键 词:仙踪林  吴伯超  珍珠奶茶  台湾民众  装饰风格  创始人  大陆

Wu Bochao and His RBT Legend
Abstract:The pearl milk tea, originally a special drink in Taiwan Province, enjoys wide popularity in the Chinese mainland. The sweet-scented pearl milk tea was loved by the Taiwanese the time it first appeared in the market and was then soon welcomed across China. RBT outshines among the pearl milk tea shops that scatter all over China for the wonderful tea taste and unique decorative style. For many people who would like to have a cup of pearl milk tea, RBT is the first choice. RBT was established with a rabbit logo in 1994 by Wu Bochao, a Taiwanese businessman. Currently, it is the world’s largest brand for iced black tea and the largest international franchising business brand created by the Chinese people. RBT has been called China’s excellent franchised brand for many years. Wu Bochao has created the RBT legend with his perseverance and wisdom. But Wu cherishes a greater dream. He hopes that RBT will create a globally-recognized tea culture or lifestyle, just as the way Starbucks does with coffee.
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