Empirical study of broadband adoption using data from the 2009 Residential Energy Consumption Survey

Using 2009 data from the U.S. Energy Information Administration, a study of factors that influence broadband adoption is conducted. The data set includes previously studied demographic factors, as well as records associated with the household’s use of computers, television, pay television services, and broadband. Analysis of the data indicate that, when controlling for a number of demographic factors, the purchase of television services is positively correlated with broadband adoption, with consumers who purchase either cable or satellite television service adopting broadband at a higher rate than those who utilize over-the-air television services. The results suggest that consumers who prefer over-the-air television services may face a more substantial hurdle in broadband adoption, one that might be lowered through the availability of affordable stand-alone broadband services.