| 张家界旅游商品开发现状及对策 |
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| 引用本文： | 唐治元.张家界旅游商品开发现状及对策[J].经济研究导刊,2007(6):193-195. |
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| 作者姓名： | 唐治元 |
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| 作者单位： | 吉首大学,旅游学院,湖南,张家界,427000 |
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| 摘 要： | 张家界市旅游业蓬勃发展,但在开发中存在旅游购物品企业规模偏小、人力资源短缺、旅游购物品缺乏特色和创意等问题.张家界旅游购物品市场前途非常广阔,企业间要加强合作,扩大规模,培育发展产业集群;要注意重视政府的作用的发挥,创建知名旅游购物市场品牌,加大宣传力度.
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| 关 键 词： | 张家界 旅游 购物品 张家界市 旅游业 商品开发 现状 对策 Development Article 宣传力 市场品牌 购物 作用的发挥 政府 发展产业集群 大规模 合作 加强 问题 创意 资源短缺 人力 |
| 文章编号： | 1673-291X（2007）06-0193-03 |
| 修稿时间： | 2007-02-05 |
Actuality and Counterplan of Tour Shopping Article Development in ZhangJiajie |
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| Tang Zhi-yuan.Actuality and Counterplan of Tour Shopping Article Development in ZhangJiajie[J].Economic Research Guide,2007(6):193-195. |
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| Authors: | Tang Zhi-yuan |
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| Institution: | Tour College, Jishou University, Zhangjiajie 427000, China |
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| Abstract: | Zhangjiajie travel industry booming development, but exist the tour shopping article business enterprise scale to be partial to in the development small, the human resource is missing, tour the shopping article lacks the prablents, such as special features and creativity...etc..Zhanjiajie travel shopping article market prospect is very vast, the business enterprise wants to strengthen the cooperation, expand large-scale, grow to develop the industry to gather the chuster;to notice the function of the value government exertive, establish the well-known tour shopping market brand, enlorgement publicity strength. |
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| Keywords: | Zhangjiajie tour shopping article |
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