| 中国移动运营市场竞争格局情景分析 |
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| 引用本文： | 徐枞巍,殷章驹,聂会星. 中国移动运营市场竞争格局情景分析[J]. 经济研究导刊, 2007, 0(11): 117-119 |
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| 作者姓名： | 徐枞巍 殷章驹 聂会星 |
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| 作者单位： | 合肥工业大学,管理学院,合肥,230009 |
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| 摘 要： | 中国的移动运营市场一直是中国移动(2000年前为中国电信)和联通两家的双寡头竞争格局.鉴于情景分析法的特点和移动运营市场面临的形势,对移动运营市场后3G时代的竞争格局分析适宜采用情景分析法来预测中国进入3G时代后移动运营市场的几种竞争格局.并可以对每种格局产生的可能性、途径以及各种情景所带来的后果进行详细的比对,这样对我国移动运营市场的健康良性发展可提供一些有益的决策参考.
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| 关 键 词： | 移动运营市场 情景分析法 预测 3G 中国 移动运营 市场竞争格局 情景分析法 Analysis Method Scenario Based Market Operation Mobile Telecommunication 决策参考 发展 健康 预测 竞争格局分析 形势 双寡头 联通 电信 运营市场 |
| 文章编号： | 1673-291X（2007）11-0117-03 |
| 修稿时间： | 2007-07-31 |
The Competition Analysis on China Mobile Telecommunication Operation Market Based on Scenario Analysis Method |
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| XU Cong-wei,YIN Zhang-ju,NIE Hui-xing. The Competition Analysis on China Mobile Telecommunication Operation Market Based on Scenario Analysis Method[J]. Economic Research Guide, 2007, 0(11): 117-119 |
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| Authors: | XU Cong-wei YIN Zhang-ju NIE Hui-xing |
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| Affiliation: | School of Management, Hefei University of Technology, Hefei 230009, China |
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| Abstract: | In this essay, The Scenario analysis method is used to forecast out some competition scenes of China mobile telecommunication operation market when 3G is introduced in China Market. Meanwhile, the possibility, approach and result of every scene are also described. The main purpose of the essay is to provide some useful advice for the healthy, great development of China Mobile telecommunication operation market. |
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| Keywords: | mobile telecommunication operation market scenario analysis method forecast 3G |
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