从美泰事件看“中国制造”的困境和出路

2007年夏季发生的美泰玩具召回事件，使中国制造面临严重危机和挑战。美泰事件发生的直接原因是中国制造存在着企业自主品牌缺失、产业结构失衡和监管政策不健全等内部问题，以及贸易摩擦加剧等外部挑战，中国制造的内忧外困是美泰事件产生的深层原因。因此，打造中国品牌、实现产业升级、加强产品质量管理和积极应对贸易摩擦是中国制造走出困境和摆脱美泰危机的必由之路。

Difficulties and Ways Out for China's Manufacturing in View of Mattel Issue

The Mattel issue happening in the summer of 2007 has confronted China's manufacturing with serious crises and challenges. This paper first reviews the process of Mattel issue, analyses the direct causes and bad impacts on China's manufacturing. Then it points out that China's manufacturing has the internal problems such as the absence of firm's own brands, unbalance of industry structure and incompleteness of governing policies, faces the external challenges such as the increasing trade frictions, and claim...