| 服务营销学研究的最新进展及其启示 |
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| 引用本文： | 郭国庆,孙乃娟,郭溪月.服务营销学研究的最新进展及其启示[J].当代经济管理,2011,33(10):19-24. |
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| 作者姓名： | 郭国庆 孙乃娟 郭溪月 |
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| 作者单位： | 中国人民大学,北京,100872 |
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| 基金项目： | 国家自然科学基金项目《我国企业体验营销的价值创造及其运行机理研究》(70972133)资助 |
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| 摘 要： | 进入21世纪以来,服务营销学研究的广度和深度都在持续延展。对专业学术期刊进行内容分析,是了解学术研究历程及其发展趋势的重要途径。学术界对服务营销学类顶级专业期刊近10年发表的学术论文,进行了系统的内容分析和概括总结,揭示了国外服务营销学界的最新研究进展及其研究焦点的演变规律,为我国服务营销学的科学研究和管理实践提供了有益的借鉴和启示。
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| 关 键 词： | 服务营销 研究进展 内容分析 |
The Latest Progress in Services Marketing Research and Its Implications |
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| Guo Guoqing,Sun Naijuan,Guo Xiyue.The Latest Progress in Services Marketing Research and Its Implications[J].Contemporary Economic Management,2011,33(10):19-24. |
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| Authors: | Guo Guoqing Sun Naijuan Guo Xiyue |
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| Institution: | Guo Guoqing,Sun Naijuan,Guo Xiyue(Renmin University of China,Beijing 100872,China) |
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| Abstract: | Since the beginning of 21st century,the width and depth of service marketing researches abroad have undergone continuous extension. Making analyses of the content in professional academic journals is an important way to understand the academic research progress and development trend.This paper gives a systematical analysis and summary of the content of the papers published on top service marketing journals during the latest decade,revealing the latest research progress and the development trend in the realm... |
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| Keywords: | service marketing research progress content analysis |
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