中日汽车业财务竞争力评价与比较研究

企业财务竞争力是企业竞争力的最重要方面。随着我国汽车市场对外开放的不断加深,中国汽车工业的发展不仅面临着外资进入所产生的国际竞争国内化的压力,而且面临着在国际市场上与外国企业一较高下的竞争压力。在汽车制造技术和创新能力与日本等汽车制造强国存在差距的情况下,研究中日两国汽车业财务竞争力的差异就是本文研究的核心。本文通过构建定量财务指标,采用熵权法对两国汽车业的财务评价指标进行赋权,建立基于熵权法的中日汽车业财务竞争力评价模型,分析评价两国汽车业的财务竞争力,探索加强我国汽车业财务竞争力的具体措施。

Study on Evaluation and Comparison of financial Competitiveness of the China-Japan Auto Industry

Corporate financial competitiveness is the most important aspect of the competitiveness of enterprises. The development of China＇s auto industry now is not only facing the pressure from the international competition of foreign investment into the domestic market but also facing competitive pressure from foreign enterprises in the international market with the deepening of the opening up of China＇s auto market. Studying the differences of financial competitiveness between the China-Japan auto industry is the key point in the paper. The paper analyzed and evaluated the financial competitiveness of the automotive industry of the two countries and explores methods to strengthen the financial competitiveness of China＇s automobile industry by constructing quantitative financial indicators,.Entropy method is applied in the financial evaluation of the auto industry of the two countries. The evaluation model of financial competitiveness of the China-Japanese auto industry is established based on entropy weight method.