Commentary on leveraging knowledge based resources: The role of contracts

The commentary first discusses the main argument of Mouzas and Ford. The commentary then addresses how contracts can be understood in business networks by relating the concept to the three main IMP models. The conclusion is that the article is an important step in linking ideas of business contracts and resource interaction in relational settings. Mouzas and Ford examine how contracts are used to leverage knowledge based resources through interaction with other idiosyncratically capable firms. In particular, they empirically investigate the use of umbrella contracts as manifestations of joint consent in manufacturer — retailer relationships as a specific form of contract for this purpose. The authors take an industrial networks perspective, making (forms of) contracts resources within a relational, interactive frame of exchange. This in itself is valuable, as contracts in an industrial networks perspective may easily be viewed as one out of many contextual parameters to transactions carried out within business relationships. There are three general models or frameworks in IMP that may be used to analyse the role of contracts within an interactive and relational frame of exchange. These are the interaction model (Håkansson, 1982), the actors-resources-activities (ARA) model (Håkansson & Snehota, 1995) and the 4 resource model (Håkansson & Håkansson and Waluszewski, 2002).