| 论消费升级的品牌效应 |
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| 引用本文： | 贾辉,王信东.论消费升级的品牌效应[J].科技和产业,2009,9(8):77-80. |
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| 作者姓名： | 贾辉 王信东 |
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| 作者单位： | 北京信息科技大学经济管理学院,北京,100192 |
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| 基金项目： | 北京市知识管理研究基地部分研究成果 |
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| 摘 要： | 消费升级是近年来人们关注较多的一个话题,消费升级是经济增长、社会发展的主要表现,是人们所追求的人生及社会发展的重要目标,是推动经济发展及社会进步永不衰竭的动力。随着消费升级的深入,品牌在其中发挥的作用越来越大,消费升级的主体便是品牌消费。
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| 关 键 词： | 消费 升级 品牌 效应 |
On the Consumer to Upgrade the Brand Effect |
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| JIA Hui,WANG Xin-dong.On the Consumer to Upgrade the Brand Effect[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2009,9(8):77-80. |
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| Authors: | JIA Hui WANG Xin-dong |
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| Institution: | JIA Hui,WANG Xin-dong(College of Economics , Management,Beijing Information Science , Technology University,Beijing 100192,China) |
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| Abstract: | The consumption upgrade is one of the subjects which people concern most in the recent years.It reflects the growth of the economy and the development of the society;it is the important aim of the development of the life and the society which people pursue and the endless power to push the development of the economy and the progress of the society.With the development of the consumption upgrade,the brand plays a more and more important role;the subject of the consumption upgrade is just the brand consumptio... |
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| Keywords: | consumption upgrade brand effect |
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