中国4A级旅游景区(点)与旅游线路的对应关系分析--以华东地区为例

以华东地区为例，对4A级景区(点)和旅游线路中的对应关系进行了研究，揭示了部分4A级景区(点)在旅游线路中出线频率较低的现象和深层次原因，指出了现有旅游线路产品过于单调而又缺乏新意，其产品设计以及市场开发尚有巨大的发展潜力。4A级旅游景区(点)可以更多地利用旅游线路而增加销售渠道；旅游线路产品的设计应该更趋多样化，充分发挥4A级景区(点)对旅游线路的支撑作用，全面提高4A级景区(点)利用率，以满足不同层次消费者的需求。

An Analysis on Corresponding Relation between National 4A Grade Tourist Attractions and Tourist Itinerary in China--A Case Study on the Region of East China

Taking East China region as a case, the article studies the corresponding relation between 4A tourist attractions and tourist itinerary, and reveals the phenomena that a part of 4A tourist attractions appears in tourist itinerary with low frequency, furthermore tries to find the profound reason. The existent tourist itinerary products are monotonous and lack innovation, and its product design and market development are still potential. 4A tourist attractions can widen the market by taking more advantage of tourist itinerary. The design of tourist itinerary should be various by making 4A tourist attractions absolutely perform a supporting function to tourist itinerary, raising the using frequency of 4A tourist attractions, to satisfy customers of different levels.