中国城市消费者汽车消费偏好的因素研究

随着中国国民经济的飞速发展和经济全球化的加剧，中国消费者有了更多机会在众多的商品里和相互竞争的品牌中做出自己的选择，这在对于汽车的购买决策中尤为明显。由于汽车市场需求飞速增长，中国已经成为世界上汽车销量增长速度最快的市场之一。目前，对于市场份额的激烈争夺，导致了厂商间竞争的进一步加剧。建立一个用于分析影响消费者购车偏好因素的模型，通过这个模型测试对消费者品牌偏好起决定作用的那些因素（包括产品品质、车型特征以及顾客性格特征），从而判断出哪些汽车品牌更能满足消费者的偏好，为厂家与经销商提供决策依据。

Research on Automobile Consuming Preference in Chinese Cities

With the development of Chinese economy and economic globalization, Chinese consumers have more chances to choose from various kinds of commodities, esp. in automobile purchase decision. Because of the rapid demands of automobiles, China has become one of the countries with the most rapid growth. Now the severe competition in the market portion has resulted in serious competition among manufacturers. Establishing a model to analyze consumers' preferences in purchasing automobiles is decisive (including products quality, automobiles features and customers characteristics). Therefore we can judge the preferences of customers and provide decision -making evidence.