Fruits and vegetable waste management behavior among retailers in Kumasi,Ghana |
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| Affiliation: | 1. College of Economics and Management, Nanjing Forestry University, Nanjing, Jiangsu, 210037, China;2. Centre for Ecological Civilization and Rural Revitalization, Nanjing Forestry University, Nanjing, Jiangsu, 210037, China;3. College of Management, Shandong Vocational University of Foreign Affairs, Rushan, Shandong, 264504, China;4. School of Economics and Management, Nanjing University of Science and Technology, Xuanwu District, Nanjing, Jiangsu, 210094, China;5. School of Business, Nanjing University of Information Science & Technology, Pukou District, Nanjing, Jiangsu, 210044, China;1. School of Economics and Management, Shanghai Maritime University, Shanghai, 201306, China;2. Business School, University of Shanghai for Science and Technology, Shanghai, 200093, China;1. UNISINOS Business School, Universidade do Vale do Rio dos Sinos, Campus de Porto Alegre, 93022-750, Porto Alegre, Brazil;2. NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312, Lisboa, Portugal;1. School of Modern Posts, Chongqing University of Posts and Telecommunications, No.2 Chongwen Road, Nan''an District, Chongqing, 400065, China;3. National Research Base of Intelligent Manufacturing Service, Chongqing Technology and Business University, No.19 Xuefu Road, Nan''an District, Chongqing, 400030, China;4. International College, Krirk University, Ram Intra Rd, 10220, Bangkok, Thailand;5. School of Business Management, Hongik University, Sejong, 30016, Korea;6. College of Mechanical Engineering, Chongqing University of Technology, No 69 Hongguang Road, Chongqing, 400054, China;7. School of Business, Macau University of Science and Technology, Avenida Wai Long, Taipa, Macao, China;8. Research Center of Information Industry Cooperation, Chongqing University of Posts and Telecommunications, No.2 Chongwen Road, Nan''an District, Chongqing, 400065, China;1. Antai College of Economics and Management, Shanghai Jiao Tong University, China;2. School of Business Administration, Southwestern, University of Finance and Economics, China;1. School of Economics and Management, Anhui Polytechnic University, 241000, Wuhu, China;2. School of Management, Zhejiang University, 310058, Hangzhou, China;3. School of Business, State University of New York at New Paltz, 12561, New Paltz, USA;1. Business School, Renmin University of China, Haidian District, No.59. Zhongguancun Road, Beijing City, 100872, China;2. Management and Economics, Dalian University of Technology, No.2 Linggong Road, Ganjingzi District, Dalian City, Liaoning Province, 116024, China;3. College of Management, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, MA, 02125, United States |
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| Abstract: | The amount of food wasted globally and its proper management is a great concern for authorities and researchers to help curb the menace. The more food is wasted, the greater insecurity the world faces with accompanying environmental problems. In addressing this issue, the norm activation model and the theory of planned behavior are combined to assess retailers’ fruits and vegetable waste management behavior. With empirical data from 376 respondents in Kumasi - Ghana, analysis was made using partial least square-structural equation modeling (PLS-SEM). The study found that subjective norm affects attitude and intention positively. Also, attitude towards fruit and vegetable waste behavior was identified to influence intention positively. There was a positive influence from both awareness of consequence and ascription of responsibility on personal norms. Personal norms positively influence retailers’ intentions. Knowledge positively affects both intention and behavior towards fruits and vegetable waste. Behavioral intention influenced behavior strongly. These findings and their suggested policy implications provide great insights into fruits and vegetable waste management. |
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| Keywords: | Fruit and vegetable waste Kumasi Retailers Norm activation model Theory of planned behavior |
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