When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers |
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| Institution: | 1. Institut Français de la Mode, HeSam University, 36 Quai d''Austerlitz, 75013, Paris, France;2. Le Mans Université, Avenue Olivier Messiaen, 72085, Le Mans, France;3. Toulouse School of Management, 2 rue du doyen Gabriel Marty, 31042, Toulouse, France;1. Macau University of Science and Technology. School of Business Macau University of Science and Technology Avenida Wai Long, Taipa, Macao, PR China;2. Chongqing University of Technology College of Mechanical Engineering Chongqing University of Technology Chongqing, 400054, China;3. Jinan University Management School Jinan University, Guangzhou, 510632, PR China;4. Jinan University Institute of Physical Internet Jinan University (Zhuhai Campus), 519070, Zhuhai, PR China;5. Macau University of Science and Technology School of Business Macau University of Science and Technology Avenida Wai Long, Taipa, Macao, PR China;6. Jinan University School of Intelligent Systems Science and Engineering Jinan University (Zhuhai Campus), 519070, Zhuhai, PR China;7. Jinan University Institute of the Belt and Road & Guangdong-Hong Kong-Macao Greater Bay Area Jinan University Guangzhou,510632, PR China;1. School of Economics and Management, Nanjing University of Science and Technology, Nanjing, China. 200 Xiaolingwei Road, Nanjing, Jiangsu Province, 210094, PR China;2. Department of Business Administration, Nanjing University of Finance and Economics, Nanjing, China. 3 WenYuan Road, Nanjing, Jiangsu Province, 210023, PR China;3. School of Management, University of Science and Technology of China, 96 Jinzhai Road, Hefei, Anhui Province, 230026, PR China;1. National Sun Yat-Sen University, Department of Business Management, 70 Lien-hai Rd, Kaohsiung, 804, Taiwan, ROC;2. National Taichung University of Education, International Master of Business Administration, Yingcai Campus No.227, Minsheng Rd, West Dist, Taichung City, 40359, Taiwan, ROC;1. Business School, Zhengzhou University, Zhengzhou, China;2. School of Management, Harbin Institute of Technology, Harbin, China;1. Department of Industrial and Information Management, Center for Innovative FinTech Business Models, National Cheng Kung University, Taiwan;2. Department of Industrial Management and Enterprise Information, Aletheia University, Taiwan;3. Department of Industrial and Information Management, National Cheng Kung University, Taiwan |
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| Abstract: | In the context of sharing services, this research examines how ambient scent can improve the perception of the presence of other sharers. Four experiments conducted in real conditions (open-plan workspaces, car-sharing services, rail-stations, and library) show that the diffusion of a clean scent promotes positive attitudes toward sharing space with others. Three alternative explanations are assessed: 1) perceived cleanliness of the space; 2) other users' behaviors; and 3) user's mood. The results indicate that throughout the four experiments, the effect of scents is mediated only by the positive mood induced by the scent. |
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| Keywords: | Sensory marketing Field experiments Affect Consumer research Sharing Public spaces |
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