| 体育品牌广告之文化创意解读 |
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| 引用本文： | 赵云龙.体育品牌广告之文化创意解读[J].湖北财经高等专科学校学报,2011(4):68-70. |
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| 作者姓名： | 赵云龙 |
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| 作者单位： | 南通大学体育科学学院,江苏南通,226007 |
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| 摘 要： | 广告设计中创意是广告的灵魂。从简单的体育赞助到精确的视觉传达,广告在体育中的关注从粗放式的投入在转向策略化管理创意的过程中,通过广告抢夺大众的＂眼球＂,在广告创意中寻求更有效的方法来表现品牌及其文化,传递企业的文化,扩大企业的品牌影响力。
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| 关 键 词： | 创意 广告 文化 体育品牌 |
Culture Originality Interpretation on Sports Brand Advertising |
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| ZHAO Yun-long.Culture Originality Interpretation on Sports Brand Advertising[J].Journal of Hubei College of Finance and Economics,2011(4):68-70. |
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| Authors: | ZHAO Yun-long |
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| Institution: | ZHAO Yun-long (School of Sports Science,Nantong University,Nantong Jiangsu 226007) |
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| Abstract: | Advertising design originality is the soul of an advertisement,without which,it is impossible to produce excellent advertisement design.It has grown from the simple sports sponsorship to accurate visual communication,from the extensive advertising in sports to strategic management.Through public eyeball catching advertisement,a company shows its brand and culture through the creativity of its advertisement,thereby transfers enterprise culture and expands enterprise brand influence. |
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| Keywords: | Creativity Advertising Culture Sports Brand |
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