电子商务反不正当竞争消费者权益保护问题研究

在电子商务环境下经营者之间的竞争日益激烈,为了使自身利益最大化,经营者采用不正当竞争的方式获取竞争优势地位,不正当竞争会损害消费者的利益,侵害消费者的知情权、公平交易权及选择权.只有完善电子商务反不正当竞争消费者权益保护机制,才能实现实质公平,实现消费者的经济自由,保护消费者合法权益.

E-commerce consumer protection against unfair competition studies

operators in e-commerce environment,increasingly fierce competition between,in order to maximize their own interests,the operators a way to obtain the use of unfair competition,competitive advantage,unfair competition would harm the interests of consumers against the consumption of who's right,right and fair trade options. Only complete e-commerce consumer protection against unfair competition mechanism,in orderto achievesubstantive fairness,achieveeconomic freedom of consumers to protect the legitimate int...